Description

Top Taste Pishori is a rice packaging design project developed to create a clear and recognizable visual system across multiple product ranges. Artistic Den designed a custom packaging badge system for Top Taste Pishori Premium, Grade 01 and Long Grain, helping each product stand out while maintaining a consistent Top Taste brand identity across the range.

Challenge

The challenge was to differentiate the Premium, Grade 01 and Long Grain rice products without making them feel like separate brands. Each packaging range needed its own clear identity and visual distinction on the shelf while remaining instantly recognizable as part of the Top Taste Pishori product family.

Solution

We developed a flexible Top Taste Pishori badge system built specifically for packaging design. The core badge combines the Top Taste brand name, Pishori product name, rice-inspired visual elements and a product variant identifier. A colour-coded system was then created: red for Premium, blue for Grade 01 and green for Long Grain, allowing each range to be easily identified while keeping the overall packaging system cohesive.

Impact

The result is a scalable rice packaging identity system that improves product differentiation, strengthens shelf recognition and creates consistency across the Top Taste Pishori range. The badge system gives each product a distinct presence while building a stronger, more recognizable packaging architecture for the brand.